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We are a fitness company for people who are humans first and athletes second. We know working out isn’t your full-job; but it sure feels amazing to lift something heavy when you come home from your 9-5. We recognize that fitting in a workout between kids’ pick-ups, drop-offs, meals, and bedtime can be a challenge; but with reliable and affordable equipment made to fit your unique lifestyle, it can happen. We understand a home gym means a heated and decked out garage for some, and pushing the coffee table aside to make space for burpees for another; and we’ve got equipment to suit both, and everything in between. We are for full-time moms, dads, spouses, role models, caregivers, students, teachers, emergency services personnel who need fitness to be convenient, empowering, and help them lead healthier, and happier lives.