Asda Mobile is a mobile virtual network operator in the United Kingdom operated by Asda which uses the network Vodafone.
Why Asda Mobile? We know that connecting with the people around us makes life a little sweeter, so we've made it easier to stay in touch! With monthly plans starting from £4, whether you're a big texter or make the occasional call, there's something for everyone.
Never miss a moment with 99% UK coverage and 5G in the UK and abroad.
Started my sim only contract and called to transfer my number. All very simple process and lovely staff over the phone. Completely faultless service! Thanks Asda 🙂
This is the most useless mobile company for online service ever. The actual use of the phone (calls, data etc) is good, but try to use the website 'mobile.asda.com' at your peril. Further, we have 3 phones in the house using ASDA, each with Pay-as-you-go and monthly auto top-up using registered bank cards. Two of these phones get the £5 payment bounced. We rang ASDA who said it was the bank's fault. We rang the bank who said it was ASDA's fault because they didn't supply the necessary security details. We believe the bank. ASDA then admitted there was a system problem somewhere. This is still unresolved. Back to the website. First, My wife couldn't log in. She did a password reset, and was then logged in. To check, she logged out and tried to log in again - she couldn't. And yes we had the correct password. She did another password reset and exactly the same thing happened - she could not log in again. Pathetic. Then she wanted to check her payment card was correct. We could not find anywhere on the website to see her card number. The help said the card could be changed in the Online Account, but it can't. We searched high and low, and there was nothing about bank cards, just Topup Cards which presumably you buy in a shop - not the same. It also said it could be done in the App, which is actually TRUE - hurray. My wife had a new debit card a month or two ago and we had updated it. The card showing on the app was indeed the new one. She rang ASDA who gave a very odd explanation as to why it had failed - something to do with the system not realizing that she wanted to keep going on the monthly topup. All in all, thoroughly useless. My daughter has a similar problem, ongoing now for five months. On auto topup, her debit card fails every month. She can use it to do a manual topup, but not the auto one. Why can't ASDA fix it? They use the bank card number for the auto topups, why is not normal, I would say. If they used a Direct Debit like most companies, the payment problem might go away. I have never come across such an appalling online system. Can't log in, can't do autmomatic payments, can't check the bank card on the website etc. And the website itself is not that easy to navigate either. The only good point is the actual mobile service is fine, but that's because it's Vodafone who provide it, not ASDA. UPDATE 20 Jan 2025: The saga continues. Yesterday my daughter received the "usual" message to say ASDA could not renew the bundle because the automatic £5 top-up had failed - yet again. (This top-up is activated when her balance can't meet the bundle cost). So yesterday evening she did a manual top-up of £10 - double what was needed. Today, she received another message saying exactly the same - ASDA could not renew the £5 bundle because the automatic top-up had failed, EVEN THOUGH HER BALANCE WAS OVER £10 BECAUSE OF YESTERDAY'S MANUAL TOPUP!! This is just laughable. And before ASDA reply to say to ring their helpful customer services who will sort it out (is that a joke??): Yes she will, after work later today, as per every month.
Just a thoroughly terrible app. It doesn’t help that the data network is rather unreliable but hey ho. It has so many bugs when trying to purchase a data bundle, sometimes it gives you 0 feedback on whether the payment has gone through or not, and I have in the past even bought a bundle twice by accident. This bad review is being written just after I’ve tried to buy a bundle and, after I’ve put in my credit card 3-digit CVV, it has directly brought me to a World Pay advert (???). Hello? Has my payment gone through? Admittedly, it’s my fault for even using ASDA mobile in the first place, I shouldn’t have put up with it for this long. Back to EE.
I cannot log in to my account
it is currently impossible to register an asda phone online- each time your support says there is a known issue with no resolution date had to go with a different provider
I found it fairly easy to change from my usual provider following the instructions that came with the Asda sim. I’m very happy with the contract that was a special deal on offer & everything has gone well so far.
Quick to answer query. Very helpful.
Great deals and offers, but need to offer a family package, had to do all separate accounts.
Would avoid using this mobile provider. They cut-off my mobile number which had a remains balance Without contacting me by phone,email or text. When I decided to move to another provider they refused to issue a PAC code. Disgusting.
Our whole family are on Asda Mobile.Ordered a SIM card for my son on 28th of December.rang lots of times as sim card hasn’t arrived.The online account keeps saying it isn’t recognised even though Asda have sent 4 emails to the email address.i still can’t get my money back.we will be leaving Asda Mobile.very let down . THERE IS NO POINT SAYING “ REACHING OUT “TO ASDA MOBILE AS I HAVE SAID IN REVIEW I HAVE ALREADY RANG LOTS OF TIMES TO CUSTOMER SERVICE AND THEY ARE UNABLE TO HELP.ASDA TAKE MONEY, DON,T SEND SIM CARDS AND DO NOT PROVIDE SERVICE AND WONT REFUND THE MONEY BACK UNTIL A NON EXISTENT SIM CARD ARRIVES .
The website / account setup is a nightmare. Something that is so simple everywhere else. As a new client, I was instantly put off Asda mobile and regretted my purchase (£5) of a SIM. It was like a scene from Kafka, trying to negotiate the "Check you are a human" and the confirmation emails. Same for customer service: it took three identical emails from them to confirm that I was real, using codes via SMS... all this time (ten days) I had no access to my new phone, because my SIM hadn't been activated. Final bonus? I asked for a recurring, roll-over package so that I don't keep renewing my contract every month. They activated my SIM but asked me to reactivate this part myself - again. Truly terrible experience as a customer. I'm off to Gifgaff!
… still no refund. I have been told I would get this. Same pointless responses from Asda ‘customer services’. Can you provide a complaints manager’s address please!? You have not delivered my item. It’s been over a month. Christmas has been and gone. Give me my money back!
I find it very confusing the difference between pay as you go and pay monthly. Even though it turns out i am on pay as you go the app is still showing me to go to pay monthly but you people are telling me not to change it and to leave it alone. The app is not showing what I'm currently on. I'm also not showing that I can use Wi-Fi calling on the phone although apparently I can. all very confusing.
Very quick and easy to port over.
Very happy so far
The Asda Mobile app is poor and that is an understatement!! Bad rating on Google Play Store and as other users have also stated.... constantly have issues logging in, wrong information shown, poor functionality and very frustrating. Needs improvement. If you need something sorting, ring Customer Services and hey presto, done!
I bought a £5 top up. In the app it's now down to 1p. I haven't used the phone since I topped up. I keep getting messages to activate the sim but I already have !
Disappointing service. Weak and unstable signal.
My bundle never renews without going through a complicated process
A Siddiqi
Jan 09,2025I regret choosing Asda Mobile as my service provider. While their prices initially seemed competitive, the overall experience has been far from satisfactory. Main Issues: 1. Poor Network Coverage: The signal is consistently weak, even in urban areas. Dropped calls and slow data speeds have become the norm, making the service unreliable. 2. Customer Service: Contacting customer support has been a nightmare. Long wait times and unhelpful responses left me frustrated every time I reached out for assistance. 3. Hidden Costs: Despite advertising affordable plans, I’ve noticed unexpected charges on my account that customer service couldn’t adequately explain. 4. Unreliable SIM Activation: My SIM card took ages to activate, and even after activation, there were recurring problems with connectivity. 5. Limited Benefits: Unlike other providers, Asda Mobile doesn’t offer any noteworthy perks or incentives for loyal customers. Overall, I feel stuck with a subpar service that doesn't meet my needs. I wouldn’t recommend Asda Mobile to anyone looking for a dependable and customer-friendly mobile provider. It’s simply not worth the hassle.